If you want to impress potential buyers, a website update is a must!
Revamping a website can be a costly, time-consuming process. But if you want to impress potential buyers for your business, updating your website regularly is a must. Is your website turning off potential buyers? It might be if you’re committing one of the website infractions below.
1. Your website isn’t mobile-friendly.
In case you haven’t noticed, everyone is on their phones these days and not even talking to people. We use our phones for everything, including surfing websites. If your website doesn’t render well on mobile, you’re already out of the game. In addition to potential buyers looking at your website, so are your potential customers.
- More than 50% of web traffic comes from mobile devices
- People are twice as likely to use search than other online sources
- Google search favors websites that are mobile-responsive
If you’re not capturing the online market, you’re losing out on potential customers and turning away potential buyers.
2. Your website presents an inaccurate picture of your company.
The first place a prospective buyer will go to learn about your company is your website. If your website looks straight out of 2005 with dated trends, old images, and inaccurate text, that website is going to cast aspersions on your business.
An updated website will highlight the ways your company is unique, how your company has evolved and is poised for growth. Rich media including videos and virtual tours can convey your company’s culture and values, service offerings, commitment to sustainability, and philosophy about customer service. Informative content may include case studies, customer testimonials, blog posts, and answers to frequently asked questions and help build confidence in your ability to solve a problem. Showcasing the depth and breadth of the talent on your leadership team lets buyers see that you value the managers at your business.
Be honest in portraying your business, but don’t be shy about highlighting your advantages.
3. Your website isn’t user-friendly.
Your website can be mobile-responsive and still not user-friendly. If it is burdensome to find information, difficult to complete a transaction, or hard to contact you, not only will your prospective customers bounce, but so will those prospective buyers. Your website should show the markets you serve, the types of products your business makes, and how easy it is for customers to do business with you.
4. Your website is slow.
When a website takes more than 3 seconds to load, bounce rate increases by 50%. A slow site hurts your traffic – Google factors that in – and conversions – customers aren’t waiting around for that site to load. In addition, it creates doubt in a potential buyer’s mind, as to where else your company may be behind the times or lacking in technology.
5. Your website lacks lead generation.
Your website is out there educating and building rapport with potential customers. With more than 80% of consumers searching online prior to making a purchase, don’t you want to be able to connect with those potential customers? If your website doesn’t have an easy way for visitors to sign up for information or join your email list – by means of forms, calls to action, or offers – it’s time to update your website.
Integrating these online marketing efforts into your website demonstrates your marketing prowess to potential buyers as well as your company’s opportunity for growth, to expand into new markets or grow the demand for innovative and profitable products.
6. You’re website isn’t https.
Security matters! For one, Google places high value on secure websites; if your website is not https, you’ll rank low in search, if at all. A secure website shows potential customers that you are serious about your business and about protecting their data; it shows potential buyers that you are serious about protecting your company’s reputation and assets.
Continuous Improvement Matters
The days of updating your website once every five years are gone. Your website should be in a continuous state of improvement and refinement. Your team page shouldn’t include people who are no longer with your company; it should feature the talented new people who have joined your company. Your last blog post shouldn’t be dated 2019.
Sometimes companies delay updating the websites because they think it will alert employees and competitors that the owner is thinking about selling. That’s antiquated thinking.
Having a current website not only reflects well on your business but also serves as a lead-generating, marketing tool for your company. Keeping your website updated should be a top priority, whether you plan to sell your business in the next few years or simply want to continue to grow your business.
No, we don’t do websites. But we do work with the top professionals to help every area of your business improve, including your website. Call me and I can make a referral. (561) 543-2323